Altuglas International Launches New Plexiglas^® Vision Acrylic Sheet for Merchandising Display Projection Screens

Super-Brilliant Sheet with Very High Contrast Ratio and Image Brightness Produces Striking Colors, Sharper Images from Every Angle and Distance

FOR IMMEDIATE RELEASE
Orlando, FL - March 26, 2006

Reader Inquiries: Vince Casmirri, Marketing Manager
Phone: 215-419-7898

Altuglas International, a business of Arkema, today introduced Plexiglas^® Vision acrylic sheet, the latest innovation for overhead and rear projection screens used in retail displays, museums, showrooms, and theaters. The new super-brilliant acrylic sheet was showcased here at GlobalShop 2006 in the Orange County Convention Center.

Half the weight of glass and easy to fabricate, Plexiglas^® Vision acrylic sheet allows very light screens to be designed in uniquely creative shapes. With a three-fold gain in image brightness and a very high contrast ratio, this high-grade acrylic sheet delivers breathtaking images that are visible from every angle, up-close, far away, one-side or both. Beyond unconventional video and graphic effects for commercial and retail environments, Plexiglas^® Vision acrylic sheet also enables unique indoor architecture and spectacular murals.

According to Vince Casmirri, marketing manager for Altuglas International, four versions of the Plexiglas^® Vision product are currently available for various application needs: white for holographic effects, grays for one- or two-sided viewing, and colorless heavy matte finish on both sides to resist impact, scratches, and fingerprints. “With striking colors, a sharp image, large formats and wide angles, Plexiglas^® Vision acrylic sheet delivers the next-generation of high-impact visual communications technology to the point-of-purchase marketplace,” said Casmirri. “Its light weight and easy fabrication features also open a world of creative styling and merchandising possibilities for achieving more drama and a significant competitive advantage.”

To learn more about the new Plexiglas^® Vision acrylic sheet for in-store overhead and rear projection screens, visit the Altuglas International booth (# 3009) at the GlobalShop 2006 Store Fixturing Show, or call Vince Casmirri at (215) 419-7898.

About Altuglas International
Altuglas International, a business of Arkema, is a world leader in PMMA and uses two widely-known trademarks for its resin and sheet - Altuglas^® in the Asia-Pacific region, Europe, Africa and the Middle East, and Plexiglas^® in North and Latin America.

About Arkema
Arkema was launched on October 1, 2004, as a result of the reorganization of Total’s chemicals business. Arkema has tremendous potential and counts on the experience and expertise of its 18,600 employees worldwide to create a company of innovation, growth and performance.

With EUR 5.2 billion ($6.3 billion) in sales worldwide, 90 industrial sites in more than 40 countries, and six research and development centers, Arkema is composed of three balanced business segments: Vinyl Products, Industrial Chemicals, and Performance Products. With its internationally recognized brands, Arkema holds leadership positions in its principal markets.

In the U.S., Atofina Chemicals, Inc. is now Arkema Inc. With 2,600 employees, Arkema Inc. reported sales of $1.6 billion in 2004.

In Canada, Atofina Canada, Inc. is now Arkema Canada Inc.

The name Arkema reflects the principles of strength, balance, movement and vitality, as illustrated by the symbol of the arch and the graphics of the logo. In the center of the name, the syllable KEM clearly indicates our activity in the chemical industry and our pride in being in a business that is at the heart of life.

Plexiglas^® and Altuglas^® are registered trademarks of Arkema.